The law of intellectual property protects names, logos, and taglines. Some businesses register as trade marks elements such as music, colour, shapes, or even smells.

Designers working on corporate identity may need help understanding the legal hurdles the law sets for distinctiveness so they may choose effective names, logos and taglines. What works from a marketing or visual point of view may not necessarily give you a good brand from a legal point of view.  The best brands work on all fronts, so be sure to consult us whether you are a business or a designer creating identities for others.

If any of the following statements are true to you, then submit an enquiry and we will be in touch:

• I would like to offer trade mark registration services to my clients
• I want to register a trade mark
• How do I protect my logo?
• Someone is passing off by using my business name
• I've received an opposition letter from the trade mark registry.
• Someone has registered my name as their domain or company name
• How do I get an international trade mark for my business?
• I am a solicitor, and would like to find out about your white labelling of trade mark services
• I am starting a new business.  What are the rules about using domain and company names?