Shireen Smith will be speaking on branding and reputation monitoring at this conference, which adopts a highly practical approach to commercial and topical issues in intellectual property law, ranging from how far does a commercial lawyer need to go to understand the technical subject matter of the contract, through to commercial importance of addressing IPRs in contracts. Follow the link below for the CLTCPD conference website, or download the brochure.
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Intellectual Property, Internet and Technology Lawyers and Solicitors
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Website Contract in Context, to be released on 23 March, fills a gap in the market for legal advice for small businesses setting up or extending their online presence. In conjunction with SEO Contract in Context, which is available as a free resource, small businesses will have an effective alternative to consulting specialist lawyers at hourly rates in excess of £250 per hour, buying a contract template, or not seeking independent advice when commissioning websites, or engaging internet marketing consultants. These transactions are complex and significant to the future success of their business, and the In Context products from Azrights are an invaluable resource to help ensure their projects succeed. Shireen Smith describes why Trade Marks are important in helping to protect your brand and the best way to go about registering one.
In this video, Shireen Smith dicsusses how ther are a variety of strategies for protecting the rights in your logo or design, from trademark registration to design registration and copyright statutory declarations.
An interactive workshop to be delivered by Shireen Smith, Solicitor at Azrights. Venue: British Library (follow link) SEO Contract in Context fills a gap in the market for legal advice for small businesses using the internet for marketing. The current choices are either to consult specialist lawyers at hourly rates in excess of £250 per hour, buy a contract template, or do nothing. Most small businesses currently opt to do nothing, and do not take any independent advice at all when commissioning websites, or engaging internet marketing consultants, despite the fact that these transactions are complex and significant to the future success of their business Shireen Smith of Azrights Solicitors will be giving a teleseminar on the 26th of January at 5.00pm GMT. To register please click here: Top Tips to Take Control of your Internet Marketing. This video provides insight into developing a domain name management policy and strategy to provide maximum protection to brand owners, while reducing the online risks. This video looks at the importance of choosing the right name for your business or product, and the role of trademarks, in order to stand out from the competition and ensure your use of the name cannot be challenged, thereby incurring potentially significant costs. To see the video you need Windows Media Player, RealPlayer or similar. What is a brand? ‘Brand” is a much bandied about term nowadays, originating from the days when animals were burned with a branding iron to indicate ownership of them. In another chapter to this book I will be looking at the concept of branding in detail, but for now suffice to say that a brand is what distinguishes one product or service from another. The law protects certain elements of brands, such as names, and logos, through intellectual property rights. In this chapter I am focusing on registered trade marks and domain names. |
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