Trademark Search - Guide to Clearing Brands

Clearing a name for use as a brand name - whether for a business or a new product - is a challenging task if you don"t have basic knowledge about what to search and how to know whether a name is available to use.

What importance should you place on the fact that the company or domain name is available to register?  If the trade marks register is an important way to identify available names, how do you do a trade mark search?

So we decided to provide a guide for people to get more expert knowledge so that when they go to have their name or logo trademarked, they are more likely to find it is available to trademark.

More on why we wrote this guide to trademark searching

We are usually searching names for people prior to registering brand names.  So, it made a change when a client recently gave us a new assignment - namely, helping choose a new name for a product. 

However, to our surprise name after name was either already being used by another business on the web, or had already been trademarked.  The trademark registers are truly cluttered with registrations. 

What was striking was how important it is to have ready access to basic knowledge about name clearance and trademark searching AT THE TIME when you are choosing a name.  Otherwise you can waste a lot of energy and resources assuming a name is available when it is not. 

Many people who are not aware of the interaction between trademarks, domain names, and company names, will also waste money incorporating and registering domain names without realising that someone else"s trademark could scupper their plans.

So we realised there is a real need to give clients access to information to help them to do some preliminary checking when  choosing names.  To our surprise nothing already exists on this important topic.

Our Guide explains in simple to understand terms, how to approach name selection and what to search.  In addition it gives you important information about what is a good brand name and why it is important to choose names that are capable of trademark protection. 

Finally the guide explains two alternative stratgies for your choice of domain name and what domain names you may want to register depending on your ultimate business plan.

All this for a ridiculous price of just £50 plus VAT.  And if you ask us to do your trademark registration you get £25 deducted from the price on proof of purchase of the guide.