Posts under ‘internet marketing’

Jon Bloor over at the Peninsula blog raises an interesting question about communicating your social media policy in contracts.  We would all do well to think about this subject regularly because social media is in its early stages, meaning that the policies we may adopt today may not be the ones we would want to [...]

Website design can be difficult to get right, with so many important factors to consider, and barriers to communication due to the related technical issues involved.  From the outset significant mistakes are easy to make without careful guidance, and the results are available for the public to judge.  In fact, there are websites dedicated to [...]

In January the IPKAT mentioned the new product we had developed – SEO Contract in Context system. One anonymous commenter said something to the effect that the product should be offered free.  At the time I thought this was a poor idea given the amount of work we had done to produce it.  Little did [...]

Search Engine Optimisation (SEO) refers to the task of improving the ranking of a website in search results. This is of vital importance to businesses operating online, as search engines are the way that most of your prospective customers will locate service providers on the Internet. Despite its relevance in the modern marketplace, many small [...]

Search Engine Optimisation (SEO) in the broadest sense of the word, is an important topic for businesses to understand as it is how you enhance your online presence. Understanding how to obtain the best results from your SEO consultant involves using an effective contract that is written in language readily understandable by both parties. Looking [...]

As one of Charmian Ingram’s recent pupils I was the invited speaker today at this month’s City Speakers lunch.  She had managed to secure the British Library’s Business and IP Centre as the venue, and there was a good turn out.  Charmian’s events are popular as the format of a speaker imparting some knowledge interspersed [...]

When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards.

In the most recent episode of the Facebook usernames-for-companies saga the organisation has reduced the eligibility requirements to 25 fans.  In our previous discussion of Facebook usernames we noted with interest the volatile minimum number of fans requirement, which initially stood at 1000, was reduced to 25, and later increased to 100.  The return to [...]

In his comment to my blog post ‘New Rules of Brand Protection’ Terry immediately questioned the tentative title I  gave my proposed book.  He suggested ‘protecting brands’ might be somewhat limiting and wondered whether a title like ‘new methods of branding’ might be more likely to trigger engagement from others. One of my principal aims [...]

Pondering whether to progress my book writing project by self publishing, or finding a traditional publisher, I came across Seth Godin’s Advice for Authors.  Sound advice indeed.  After further surfing and reading I gained more insight into the book writing business, and the upshot is that I have decided to write my book by blogging [...]