Posts under ‘internet branding’

In January the IPKAT mentioned the new product we had developed – SEO Contract in Context system. One anonymous commenter said something to the effect that the product should be offered free.  At the time I thought this was a poor idea given the amount of work we had done to produce it.  Little did [...]

As one of Charmian Ingram’s recent pupils I was the invited speaker today at this month’s City Speakers lunch.  She had managed to secure the British Library’s Business and IP Centre as the venue, and there was a good turn out.  Charmian’s events are popular as the format of a speaker imparting some knowledge interspersed [...]

When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards.

In the most recent episode of the Facebook usernames-for-companies saga the organisation has reduced the eligibility requirements to 25 fans.  In our previous discussion of Facebook usernames we noted with interest the volatile minimum number of fans requirement, which initially stood at 1000, was reduced to 25, and later increased to 100.  The return to [...]

In his comment to my blog post ‘New Rules of Brand Protection’ Terry immediately questioned the tentative title I  gave my proposed book.  He suggested ‘protecting brands’ might be somewhat limiting and wondered whether a title like ‘new methods of branding’ might be more likely to trigger engagement from others. One of my principal aims [...]

Pondering whether to progress my book writing project by self publishing, or finding a traditional publisher, I came across Seth Godin’s Advice for Authors.  Sound advice indeed.  After further surfing and reading I gained more insight into the book writing business, and the upshot is that I have decided to write my book by blogging [...]

It can be a frustrating experience trying to find more information on a business contact by sifting through their emails only to find that none of their email signatures features anything at all about their business. At the other end of the spectrum, lawyers’ email signatures do have a tendency to drift into several paragraphs [...]

There is a minefield of information to steer through for small businesses aiming to build an outstanding online brand. They need sufficient understanding of trade mark and internet law to name their business effectively.  Should they choose descriptive generic names for the web given how much search engines reward descriptive domain names? This BIPC British [...]

Even if you are not selling on the internet, a website is a useful marketing tool for companies and is an important part of their branding. That’s why on Wednesday 24 June 2009, Azrights held a workshop at the British Library IP business centre on the secrets of website success.  Focusing on 2 pillars, branding [...]

It is obviously easier and cheaper to prevent cybersquatting and name squatting by pre-emptively protecting your brand and blocking your trade marks from being used by others. For those who have missed the chance to register their business names with Facebook (see earlier post) the solution is to set up a Page and then register [...]