How not to lose sense of priorities when running a business, that is the question. As you get sucked into the day to day, it is all too easy to forget the bigger picture. So, the holidays were useful thinking time. This year, as recommended in the E-Myth I will be reserving blocks of time [...]
Posts under ‘adwords’
Beware keywords in Google Ads
It is interesting to hear Marks and Spencer is being sued by Interflora for using Interflora’s brand in their Google advertising. I would hazard a guess that in many organisations the people at the top and the legal department are rarely aware of what is going on on the ground. Otherwise, why else has [...]
Is the Pharmaceutical Industry out of Patents?
According to several recent news reports (see here or here) many of the big pharmaceutical companies have core patents expiring in the next few years. Pfizer is likely to be the hardest hit with the expiration of the Viagra and Lipitor patents. Pfizer also had to withdraw one of its up and coming drugs after [...]
Trade marks as keywords?
My recent trip to INTA was interesting on many grounds, which I hope to report on over the next few weeks, particularly as regards the insights I gained into why anyone having products manufactured in China needs to register a Chinese trade mark quite regardless of whether they intend to sell their products in China. [...]
