Posts Tagged ‘online branding’

In the early days of the internet when the web was like a small village which has just  one bread shop, one toy shop or one other type of store, it was understandable that businesses were drawn to names like toys.com or books.com or hotels.com as business names not just as domain names.  But with [...]

Website design can be difficult to get right, with so many important factors to consider, and barriers to communication due to the related technical issues involved.  From the outset significant mistakes are easy to make without careful guidance, and the results are available for the public to judge.  In fact, there are websites dedicated to [...]

As one of Charmian Ingram’s recent pupils I was the invited speaker today at this month’s City Speakers lunch.  She had managed to secure the British Library’s Business and IP Centre as the venue, and there was a good turn out.  Charmian’s events are popular as the format of a speaker imparting some knowledge interspersed [...]

OUT-LAW commented recently on Facebook’s offer to companies to notify them of any trade marks that they wished to reserve prior to the rolling out of the username system.  It was hoped that this would act to counter cybersquatting. So, Facebook’s recent announcement to companies who pre-registered to protect their company trade marks from misappropriation, [...]

There is a minefield of information to steer through for small businesses aiming to build an outstanding online brand. They need sufficient understanding of trade mark and internet law to name their business effectively.  Should they choose descriptive generic names for the web given how much search engines reward descriptive domain names? This BIPC British [...]

Web projects are riddled with Intellectual Property Rights issues.  These have a long term impact on the future of the business.  Awareness of online branding, search engines, copyright law and the technicalities involved in specifying a web presence are some of the key issues to consider. An unregulated web means anyone can and does set [...]