Website design can be difficult to get right, with so many important factors to consider, and barriers to communication due to the related technical issues involved. From the outset significant mistakes are easy to make without careful guidance, and the results are available for the public to judge. In fact, there are websites dedicated to [...]
Posts Tagged ‘internet marketing’
SEO Contract in Context Now Free
In January the IPKAT mentioned the new product we had developed – SEO Contract in Context system. One anonymous commenter said something to the effect that the product should be offered free. At the time I thought this was a poor idea given the amount of work we had done to produce it. Little did [...]
Search Engine Optimisation Agreements.
Search Engine Optimisation (SEO) in the broadest sense of the word, is an important topic for businesses to understand as it is how you enhance your online presence. Understanding how to obtain the best results from your SEO consultant involves using an effective contract that is written in language readily understandable by both parties. Looking [...]
Secrets of Website Success – Workshop at the British Library IP Business Centre
Even if you are not selling on the internet, a website is a useful marketing tool for companies and is an important part of their branding. That’s why on Wednesday 24 June 2009, Azrights held a workshop at the British Library IP business centre on the secrets of website success. Focusing on 2 pillars, branding [...]
Internet Marketing and Keywords In Search Engine Advertising
Keyword advertising earns search engines an essential stream of revenue. Google and Yahoo, who allow use of competitors’ brands as keywords in pay per click advertising, have both had to defend their position in the courts across Europe. The issue turns on whether use of competitors’ brands as keywords constitutes ‘use’ for trade mark purposes. [...]
