On the 22 September 2009 the Advocate General Poiares Maduro delivered his opinion on the question of the legality of Google Adwords in relation to EU trade mark law. He found that Google is not infringing trade mark laws by allowing people to bid on keywords corresponding to trade marks in their Adwords service. This [...]
Posts Tagged ‘adwords’
Louis Vuitton v Google
Some people are confusing the recent press reports concerning the case of Louis Vuitton vs. Google Inc. with an actual ruling. In fact the ECJ has not delivered its ruling as yet. The recent release from the ECJ was the opinion of the Advocate General who offers a persuasive but non-binding solution for the Court [...]
Should Google be prevented from profiting from cybersquatting?
As a result of a recent decision against Google in the USA, a new weapon should be considered by trademark owners like Microsoft in the battle against cybersquatters. If misspellings or other versions of trademarks are registered as domain names by third parties who are earning click revenue from Google’s adsense program, suing Google may [...]
Marketing, Keywords and Social Networking
How not to lose sense of priorities when running a business, that is the question. As you get sucked into the day to day, it is all too easy to forget the bigger picture. So, the holidays were useful thinking time. This year, as recommended in the E-Myth I will be reserving blocks of time [...]
Beware keywords in Google Ads
It is interesting to hear Marks and Spencer is being sued by Interflora for using Interflora’s brand in their Google advertising. I would hazard a guess that in many organisations the people at the top and the legal department are rarely aware of what is going on on the ground. Otherwise, why else has [...]
